Logo, Branding and Brand Guidelines
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The Florecita brand blossomed from my passion for flowers and tea. Intrigued by the therapeutic properties of plants, I began experimenting with various tea blends to explore their effects. This experimentation sparked inspiration, giving rise to Florecita! The illustrations, initially crafted through handmade paper drawings and later refined on Procreate, draw inspiration from the artistic style of Maria Sibylla Merian. The overarching brand, designs, and art style aspire to encourage a moment of tranquility—a call to sit down, savor a cup of tea, and appreciate the intricate beauty of nature.