MUSE

"You are the painter, sculptor, musician, and craftsman of your life. Those inner callings are your muse, your inspiration. You inspire your life. Inspire means to be 'in spirit.' When you align with your inner muse, you are in spirit."

This quote emphasizes the empowering idea that individuals are the architects of their own destinies, shaping their lives with the tools of creativity and inspiration. The reference to being "in spirit" suggests a deep connection to one's inner muse, a force that propels life forward. It encourages a mindful alignment with these inner callings to truly live with purpose and authenticity.

Shifting to the context of Muse, the brand of hydrating lip balms, the aim was to encapsulate this ethos in the product's branding. The intention was to create a feminine yet strong, modern yet classic style that resonates with the individual's journey of self-expression and empowerment. The Muse brand seeks to be more than a cosmetic product; it aspires to be a daily companion and reminder in the user's journey of aligning with their inner muse and embracing a spirit of inspiration and authenticity.